Tuesday, June 25, 2019 / by Opcity Leads
By exitrealty / February 1, 2019
The face of the average home buyer is continually evolving, a development driven by extensive technological, economic, and cultural forces. As real estate professionals, it’s important to understand your clients’ challenges and expectations. With this knowledge, you can optimize your business for the ever changing landscape of the real estate industry.
The influence of technology on the buyer’s journey
The home buying process is increasingly starting online for most people – prioritizing websites with high-quality photos, detailed property information, floor plans, and virtual tours. Buyers are using the internet and mobile applications to both search for properties and find agents, which is why it can be advantageous for agents to build a robust, mobile-friendly online presence. Consumers’ propensity for research also suggests that agents can bene ...