Sunday, August 4, 2019 / by Matt Cronin
What is the condition of my house?
Now let’s talk on to the condition of your home. Something that you can control.
You’re probably thinking, ugh, I’ll need to hire a moving company move out, get a staging company and spend thousands on staging for months and months, right? Wrong.
In San Francisco, where home prices average in the millions, a staging company is Major KEY. A good stage can increase your sale price by up to 14% over there. That’s about a $100,000 increase in price because of a staging. Definitely worth an investment of a few thousand dollars.
Here, in Florida, not worth it. We can empty your home, we can rearrange your furniture, or we can do a digital staging. A digital staging is where we have a photoshop expert make your house looks great. Long story short, staging is not necessary in Florida.
But what is necessary, is that we know the age and condition of your AC unit, water heater and roof. A two thousand dollar investment in one of those can mean a sale or no sale here in Florida.
For example, take a look at Bob and Jim. They are an example of a couple who tried to sell their home by themselves. Jim had his real estate license back in the 90’s and sold 3 homes total.
They took photos with their smart phone and through it up on Zillow, using Zillow as their only one channel of marketing. No good bites.
They signed with Nino and went under contract in 32 days and for full asking price. And guess what, they used our professional photographer who digitally staged their home. Improving the condition of the home works, even if it is digital, isn't that cool?